Our Story

Social Indoor was born from a simple observation by founder Tony Jacobson: while people spend hours inside bars, restaurants, and entertainment venues, the advertising space within those venues was vastly underutilized. In 2018, Tony launched Social Indoor from Minneapolis, Minnesota with a mission to connect brands with captive audiences in the places where people naturally gather.

What started as a handful of screens in Twin Cities bars quickly grew into a movement. Within the first year, Social Indoor had expanded across the Minneapolis-Saint Paul metro, signing venue partners who saw the value of free, professionally installed digital displays.

Growth and Expansion

By 2020, Social Indoor had proven its model and launched its franchise program, enabling entrepreneurs across the country to build their own indoor advertising networks under the Social Indoor brand. The franchise model supported geographic expansion, growing from one state to 20+ states over the following years.

Today, Social Indoor operates more than 3,700 venues with 18,000+ total indoor displays nationwide, including 5,500+ digital displays. Local businesses and national brands run campaigns on our screens in every market.

The Road Ahead

Social Indoor continues to grow, with new franchise territories launching and our programmatic DOOH capabilities reaching more advertisers. Our vision is to build a leading indoor advertising network in North America.

Social Indoor is a national indoor digital out-of-home advertising network with 3,700+ venues across 20+ states. Reach real people in bars, restaurants, gyms, and entertainment venues with 100% share of voice and GeoPath-audited measurement.